Plan Your Tours & Sightseeing in Martina Franca, Puglia with Varoom

Martina Franca in Puglia, Italy offers Baroque old town architecture, the renowned Festival della Valle d'Itria, and gateway access to the Itria Valley for unforgettable Tours & Sightseeing, Workshops & Learning, and Food & Drink experiences through Varoom.
From here, explore the nearby Alberobello with its iconic Trulli homes, savor local wines and olive oils, and book family-friendly, outdoor, and multi-day experiences that connect stays with things to do in Martina Franca and beyond.

In the Martina Franca, nestled in the Puglia region, you’ll discover a Baroque jewel set in the scenic Itria Valley, perfect for art‑cultural, tours‑sightseeing, and food‑drink experiences. Wander the elegant streets, admire the Basilica of San Martino and the Palazzo Ducale, and join local tours that reveal timeless crafts, markets, and Apulian cuisine you can savor during a hands‑on workshop or food and wine session. From day trips to nearby hill towns to the rhythm of the annual Festival della Valle d'Itria, this destination invites you to mix discovery with family moments, romance, or group adventures while you schedule stays that align with your plan. Here, you’ll find curated activities-from outdoor nature strolls to immersive learning experiences-that make it easy to book your next event or guided excursion and feel the pulse of the region.

Activities

Top Tours & Sightseeing in Martina Franca

Puglia, Alberobello and Locorotondo Small-Group E-Bike Tour
10
Excellent
100 Reviews
5-Star Rating Recommendation
From
US $89Per Person
Itria Valley E-Bike Tour
10
Excellent
33 Reviews
5-Star Rating Recommendation
From
US $77Per Person
E-bike tour Martina Franca e Locorotondo and visit a dairy
10
Excellent
5 Reviews
5-Star Rating Recommendation
From
US $53Per Person
E-bike tour between Martina Franca and Locorotondo
10
Excellent
4 Reviews
5-Star Rating Recommendation
From
US $54Per Person
Martina Franca e-Bike tour . Visit a breeding and a dairy farm
10
Excellent
3 Reviews
5-Star Rating Recommendation
From
US $54Per Person
Bari or Ostuni Small-Group Puglia Towns Tour
10
Excellent
1 Reviews
5-Star Rating Recommendation
From
US $200Per Person
Day Tour of Ostuni, Martina Franca, Alberobello from Bari
9
Excellent
50 Reviews
5-Star Rating Recommendation
From
US $209Per Person
Visit to the Red Hypogeum Oil Mill of Martina Franca
9
Excellent
9 Reviews
5-Star Rating Recommendation
From
US $8Per Person
Bari Small-Group Wine Tasting Tour
8
Excellent
18 Reviews
5-Star Rating Recommendation
From
US $178Per Person

Top sights in Martina Franca

In Martina Franca, you’ll uncover the top sights that frame this destination’s Baroque charm, from the historic centro storico to viewpoints over the rolling Apulian hills, and with Varoom you’ll find stays nearby that let you seamlessly explore these landmarks in the region.

From sightseeing to restaurants
there’s plenty of things to do in Martina Franca

Whether you love exploring landmarks or tasting local cuisine, you’ll find endless adventures here.

Other tours in Martina Franca

Puglia Vineyard Wine and Food Tasting Experience
10
Excellent
168 Reviews
5-Star Rating Recommendation
From
US $33Per Person
Ebike tours: the villages of Valle d'Itria and tasting of typical products
10
Excellent
78 Reviews
5-Star Rating Recommendation
From
US $101Per Person
Martina Franca: Half-Day Apulian Dinner and Vineyard Visit
10
Excellent
75 Reviews
5-Star Rating Recommendation
From
US $78Per Person
Tenute Girolamo: Wine Tour VIP
10
Excellent
6 Reviews
5-Star Rating Recommendation
From
US $69Per Person
Smart & easy ebike tour in the Itria Valley: Martina Franca - Locorotondo
10
Excellent
5 Reviews
5-Star Rating Recommendation
From
US $45Per Person
Puglia's White Gems: Private Alberobello & Martina Franca
10
Excellent
2 Reviews
5-Star Rating Recommendation
From
US $871Per Person
Orecchiette Cooking Class at local home in Martina Franca
10
Excellent
1 Reviews
5-Star Rating Recommendation
From
US $143Per Person
Guided tour through the vineyards with local wine tasting
9
Excellent
13 Reviews
5-Star Rating Recommendation
From
US $57Per Person
Dining Experience at a local's Home in Martina Franca with Show Cooking
9
Excellent
7 Reviews
5-Star Rating Recommendation
From
US $97Per Person
Apulian cooking class and typical dinner
9
Excellent
5 Reviews
5-Star Rating Recommendation
From
US $108Per Person
Martina Franca: private tour among Baroque and bocconotti tasting
9
Excellent
3 Reviews
5-Star Rating Recommendation
From
US $180Per Person
Martina Franca Private Tour: a gem among Baroque and Rococo style
9
Excellent
2 Reviews
5-Star Rating Recommendation
From
US $307Per Person

Top-rated places to stay near Martina Franca

Unlock top-rated stays near Martina Franca in Puglia, Italy, perfectly matched to Art & Culture and Tours & Sightseeing experiences in the area.
From intimate boutique inns to family-friendly escapades, you’ll enjoy stays that align with your plans in this destination.
Choose Varoom to connect with hand-picked accommodations around Martina Franca and the region, making it simple to book stays that fuel your adventures here.

Villa
Map-icon
like-icon10.0
Exceptional
(102 Reviews)
4 Bedrooms 4 Baths 8 Guests 1722 ft²
  • Private Pool
    Private Pool
  • Hot Tub
    Hot Tub
More amenities
US $588/Night 7 Nights - US $4,119
star-icons-4
Apartment
Map-icon
like-icon10.0
Exceptional
(41 Reviews)
2 Bedrooms 1 Bath 4 Guests 861.11 ft²
  • Parking
    Parking
  • Air Conditioner
    Air Conditioner
More amenities
US $159/Night 7 Nights - US $1,113
House
Map-icon
like-icon10.0
Exceptional
(6 Reviews)
1 Bedroom 1 Bath
  • Breakfast
    Breakfast
  • Balcony/Terrace
    Balcony/Terrace
More amenities
US $130/Night 7 Nights - US $913
Villa
Map-icon
like-icon10.0
Exceptional
(91 Reviews)
2 Bedrooms 2 Baths 4 Guests 1076 ft²
  • Private Pool
    Private Pool
  • Breakfast
    Breakfast
More amenities
US $256/Night 7 Nights - US $1,791

Know more about Martina Franca

Cancellation terms vary by listing, so you should review the specific listing for the exact window and any fees. If you need clarification, reach out to the host directly before you book.
Details about meeting points and any included transport are provided in the listing. If you need specifics or pickup options, message the host to arrange arrangements that fit your plans.
Some itineraries may include meals or wine experiences, while others are snacks-only or exclude meals. Review the listing details to understand what's included or offered as an add-on.
Difficulty levels and accessibility notes are listed per activity. Verify the required fitness level, equipment needs, and accessibility options in the listing, then confirm with the host if needed.
Many listings offer family-friendly itineraries with activities suitable for kids, but features like age limits or stroller access vary by host. Check the listing details or contact the owner to confirm suitability for your family.
Minimum group size differs by listing and activity type. See the listing for exact requirements, and contact the host if you have a smaller or larger group to discuss options.
Customization depends on the host and the activity category. Check the listing for flexibility and message the host to explore possible tailoring to your interests and schedule.
Availability is activity-dependent and can vary by season. Booking early is often advisable for popular periods; consult the listing or host to understand seasonal timing and options in this region.