About Varoom

Varoom™ is an operating brand of Canadian-based UpNext Group. While this brand was only launched in 2021, it is a continuation of our efforts to provide better travel to travelers around the world. In fact, we have helped more than one million travelers book accommodation since the beginning. Varoom includes both place to stay and things to do as provided by our partners and a network of travel suppliers, and we refer traffic to their website if there is high intent. At this time, we do not provide direct booking capabilities on our website (though we are working on this), but rather elect to refer the traveler back to our partner to complete the trusted transaction. We want to help travelers create lasting travel memories and we can do this if we provide better price comparison and bring more efficiency into the entire travel market.

To make changes to your reservation for your hotel, rental, or activity, please visit the partner’s website with whom you booked. As an affiliate provider, we consolidate multiple travel sites in one easy search; however, we cannot access your reservation information. Please check your email for reservation details to see the partner with whom you have booked. At this time, no bookings are made directly via our website, so we are unable to help you modify, cancel, or change a reservation.

At Varoom, we have listed activities and properties from our partners, including many online travel agents (OTAs) and direct via channel managers who distribute their inventory onto sites like ours, and the entire UpNext Group network. It is likely that you had agreed for the added distribution when you signed up with their services. We refer all our visitors to our partners or direct to our property owner’s sites and do not take bookings on our site directly. Our job is to help travel sellers efficiently promote their inventory and sell more travel and ensure that fewer nights go un-booked. There is no additional cost to listing on our network.

If your property or activity has been removed from a partner’s website, it is possible that we still have cached the listing or are in the process of having it be removed from our website. In time, it will also be unpublished from our network of sites. If you would like to remove it faster, please contact us and we will see if we can help.

Varoom currently lists places to stay and things to do from our partners and a select network of online travel sellers. We are introducing functionality that will allow direct listings or properties and activities via select channel managers and activity providers, bringing even more properties and experiences onto our network. To learn more about listing with us on Varoom and the complete UpNext Group network, please click here to learn more about Adding a Listing. We will be updating this page as we start accepting more direct listings.

Each property and activity listed on our website has a detailed listing. These listings often include photos, amenities, property policies, cancellation details, activity restrictions, and more. This information has been received from our partners, directly from the property manager/owner themselves, or from information we have managed to find online about the property or activity from multiple sources. This has also included information we may have extracted from analysing the images of the photos, the neighborhood in which the property is located, or similar properties in the same complex. However, Varoom is not responsible or liable for the accuracy of these results. While we attempt to be as accurate as possible, should you have a specific question or concern, we encourage you to contact the property owner directly via the website to which we refer you to.

We strive to show accurate pricing for all activities listed or for a particular property based on the lowest nightly rate we have been able to find for a property. For the most accurate pricing, please input your date range and search for the property or activity. You will be referred over to the partner, a specific supplier, or the property owner’s own website to confirm the specific pricing. We are working on functionality to find you the best price across multiple websites for the property you are interested in. Stay tuned as we refine this feature.

Varoom was launched first in 2021 as a refinement of activities underway since 2013. The company evolved out of need identified across the UpNext Group family of websites, of which Varoom is a part of. UpNext Group helps travelers find the perfect place to stay, easily comparing rentals, condos, hotels, RVs, boats, activities, and resorts across an ever-growing network of niche travel brands and websites. Varoom operates in multiple countries and languages.

Varoom relies on the eco-score created by One Degree Left, a sister-company operated by parent company UpNext Group. This property looks at a number of factors to help score all properties based on a variety of sustainability factors. We believe that we can help elevate properties that have good environmental and sustainability practices. If we identify a property that has good practices, we will rank that property higher in our search results than other properties. By ranking these properties higher, hopefully they will be booked with greater frequency and nudge behavior by a small factor… by ‘one degree’ if you will. While it is not perfect, it is part of our commitment to driving more sustainable travel.

We believe life is better when you venture out and explore the world. You meet other people, you connect with family and friends, you do more business, and you have new experiences. In short, travel creates memories. Travel brings people closer together and fosters better understanding of each other and ourselves.

Yes, Varoom still lists accommodations and places to stay. However, we are building Varoom into a marketplace for people interested in activities and adventure when they travel. The ‘Things-to-Do’ segment of travel represents ~$800B of the $2.4 trillion travel TAM and includes events, tickets, dining, conferences, sightseeing, sporting events, museums, tours, excursions, adventures, and more. These elements are often the reason ‘why’ people travel and from which they derive the greatest memories.

As we believe that better memories are made when we foster better travel, we believe we can help travelers during their stay, giving them products and services to enhance their experience. As a marketplace for activities and adventure, Varoom will connect people with things they want to do.

Like the short-term rentals market, the Activities and Things-to-do markets is highly fragmented and inefficient with millions of smaller operators each competing for awareness from travelers (restaurants, activities, tours, events, neighborhoods). And like the highly fragmented alternative accommodations market, it is relatively easy for a local provider to market to people nearby who are familiar, it is much more challenging to market internationally due to location and language barriers. Travelers conversely have questions around safety, FX, payments, and other trust mechanisms. We believe that as our technology advances to address the inefficiencies of accommodation, we will also be able to service the needs of travelers and activity providers in new and better ways.

At Varoom, we believe that if we can improve the efficiency of both the activities and accommodations markets, we will leave more money in the hands of the traveler, allowing more people to travel and travel more. You can read more about our core values for UpNext Group here. We also look forward to showing you what we are creating in the months and years ahead. Stay tuned.