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Your Flexible Ticket to Experience the Tirol Immersive Show in Innsbruck City Centre

Stay flexible with our Flex Day Ticket and visit whenever you like during opening hours at the Tyrol department store in the middle of Innsbruck-no advance booking required and note the last show starts one hour before closing. On 512 square metres you’ll enjoy 60 minutes of top entertainment across five captivating rooms that transport you to the highest peaks of Tyrol and bring the region’s history up close: witness a ski jumper descend the mountain hill, watch mountain fires burn on the horizon, and follow Emperor Maximilian’s tour of Innsbruck around 1500 AD. Glide across a seemingly endless maple floor, lose yourself in the fascination of art from Tyrol, and experience cutting-edge technologies-virtual reality, holograms, 360-degree projections and more-perfect for family outings, shows and entertainment, tours and sightseeing, or Group-Friendly bookings with friends.

About this activity in Innsbruck City Centre

Cancellation policy
For a full refund, cancel at least 24 hours before the scheduled departure time.

Highlights

  • Flexible day ticket redeemable any time during opening hours on your selected date - perfect for spontaneous plans in Innsbruck.
  • A 60-minute multisensory experience across five themed rooms that bring Tyrol’s landscapes and history to life.
  • Immersive tech-driven exhibits including virtual reality, holograms and 360° projections for families and culture lovers.
  • Located in the heart of the city centre inside the Tyrol department store, easily combined with nearby sightseeing and dining.

Important Information

  • Your Flex Day Ticket can be used at any time on the chosen date; no advance booking is required.
  • The last show begins one hour before closing, so plan your visit accordingly to enjoy the full 60-minute experience.
  • Bottled water is not included; infants must sit on an adult’s lap. Public transport and accessible routes serve the venue.
  • All areas are wheelchair accessible and service animals are permitted, making the attraction suitable for a wide range of visitors.

Meeting Point

Enter via the Tyrol department store on the city centre side and proceed to the exhibition ticket desk on the main floor; please arrive 10 minutes before your intended visit time. If you need the accessible entrance, follow signage or ask staff at the store entrance for directions. For groups, check in at the front desk upon arrival so staff can guide you to the correct room.

Includes

  • Flexible day ticket you can freely redeem on the selected date in Innsbruck City Centre - ideal if your plans in the area may change
  • Use your ticket any time during the selected date for activities and Events around the city centre

Excludes

  • Bottled water is not included with your booking

Other

  • Wheelchair accessible: all areas and surfaces are accessible to wheelchair users throughout the venue in the city centre
  • Service animals allowed, so you can bring trained assistance animals with you during your visit here
  • Public transportation options are available nearby in Innsbruck City Centre for easy access to the venue
  • Infants are required to sit on an adult’s lap during the experience
  • Transportation options are wheelchair accessible to accommodate mobility needs
  • Suitable for all physical fitness levels, making the activity approachable for a wide range of travelers

Customer Reviews

8/10
Based on 6 Reviews
Spy06
• Oct 19, 2025 06:26:37 AM
Summary: Great performance, be sure to watch if you are in Innsbruck. Not only is something told about the history of Tyrol, but also about art etc. most of it in 3D, very well prepared and with "message". It is suitable for the whole family, also for school classes, Tyroleans, tourists etc. I hope that everyone who wants to see this can afford it.
Global24418106683
• May 8, 2025 04:45:17 PM
Summary: Experience Tyrol is a real highlight! Modern technology meets tradition – exciting, interactive and implemented with great attention to detail. You dive deep into Tyrolean culture and feel the region with all your senses. Super friendly staff and a great atmosphere. A must for every Tyrolean & Tyrolean visitor!
Passenger23715465333
• Feb 19, 2025 03:52:20 PM
Summary: A great experience for young and old. Technically superbly made and comprehensibly prepared. Cool landscape simulations and interesting stories! You feel right in the middle of the experiences and in Tyrol's history!

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Know more about Innsbruck City Centre

A Flex Day Ticket lets you visit the Tyrol department store attraction in Innsbruck on the selected date during opening hours without booking in advance. You can arrive whenever you like that day; just note that the last show begins one hour before closing time.
Yes. The experience is designed for families, friends and groups, offering accessible shows and engaging visual storytelling that appeals to kids and adults alike. Infants are required to sit on an adult’s lap, and the flexible ticket makes it easy to plan group visits.
No advance booking is required; your Flex Day Ticket is freely redeemable on the chosen date during opening hours. Just arrive in time for a show-remember the last performance starts one hour before closing.
Over 60 minutes on 512 square metres you'll move through five themed rooms that showcase Tyrolean peaks, historical scenes like Emperor Maximilian’s Innsbruck around 1500 AD, dramatic ski-jump and mountain fire moments, immersive art, and cutting-edge tech such as virtual reality, holograms and 360° projections.
The venue is wheelchair accessible throughout, with accessible transportation options nearby, and service animals are allowed, so you can comfortably enjoy the entire experience regardless of mobility needs.
Public transportation options are available nearby the central location, making it easy to access the attraction in the heart of Innsbruck. Use local transit to arrive on your selected date and redeem your Flex Day Ticket during opening hours.