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Join Finding Alice - a Wonderland Hunt by the Sea in Llandudno, Wales

Experience the only immersive real-world game that blends a digital platform with in-person interaction in North Wales, where you play through a brand-new "Alice in Wonderland" story written specifically for this experience; unique to Llandudno, it presents the town as an Urban Playground, inviting you to explore familiar streets in unexpected ways and discover businesses and places you might not normally visit in Llandudno.

About this activity in Llandudno

Cancellation policy
For a full refund, cancel at least 24 hours before the scheduled departure time.

Highlights

  • Experience the only immersive real-world game in North Wales that blends a digital platform with live, street-level interaction in Llandudno.
  • Follow a brand-new Alice in Wonderland story written exclusively for this experience, transforming the town into an urban playground.
  • Discover off-the-beaten-path businesses and hidden corners of the town as you solve puzzles and follow clues.
  • Use authentic real-world props, including a compass and wax-sealed letters, to deepen the hands-on adventure.

Important Information

  • Duration is 2–3 hours with a moderate physical effort required; expect some soft inclines and varied puzzle difficulty suitable for families, groups and corporate team-building.
  • Not recommended for pregnant travelers, those with spinal injuries, or people with poor cardiovascular health; infants and small children may stay in a pram or stroller and service animals are allowed.
  • Public transport options are available nearby; you should have at least a moderate level of fitness to fully enjoy the route and challenges.
  • The experience does not include snacks, an air-conditioned vehicle or taxes/fees; puzzles are designed to be inclusive so participants of varying abilities can take part.

Meeting Point

Meet at the start location specified in your booking confirmation in Llandudno town centre; exact meeting details and any last-minute instructions will be provided in your booking information.

Includes

  • You’ll receive all real-world props for the experience - including a compass and several wax-sealed letters to handle during the activity in Llandudno.
  • Props are designed to be tactile and immersive, so you can interact directly with clues and items provided here.

Excludes

  • Snacks are not provided as part of the booking.
  • An air-conditioned vehicle is not included.
  • All fees and taxes are not included in the base price and are excluded from the listed inclusions.

Other

  • You can bring infants and small children in a pram or stroller - the route accommodates pushchairs.
  • Service animals are allowed, so you can participate with required assistance animals.
  • Public transportation options are available nearby to reach the start point in the area.
  • This activity is not recommended for travelers with spinal injuries.
  • This activity is not recommended for pregnant travelers.
  • This activity is not recommended for travelers with poor cardiovascular health.
  • You should have at least a moderate level of physical fitness to enjoy the route and challenges.
  • Duration: plan for 2–3 hours for the full experience.
  • Distance: moderate walking distance with some soft inclines along the route.
  • Difficulty: moderate - puzzles and physical elements require effort but are manageable for most.
  • Target audience: families, adult groups, corporate team-building, visitors and locals.
  • The adventure features varying levels of puzzle difficulty to be inclusive to different abilities, so you and your group can engage at your own pace.

Customer Reviews

9/10
Based on 7 Reviews
gizmobentess1
Sep 4, 2025 01:13:50 PM
Summary: This is excellent!!! Highly recommended! It took us to places we didn't even realise there were in Llandudno. All the businesses involved were brilliant....smiles all round when we asked our questions in the most elaborate way we could! The after sales service was second to none! We had a techy issue and dealt with the same brilliant person until it was resolved. Very refreshing these days in a world when people usually take the money and run!. You get all the equipment you need provided. We recommend downloading the PDF as advised as you are likely to need it. We would highly recommend this tour. Go find Alice....but beware the queen's spies! You'll never look at them the same again!!
BexBS
Sep 2, 2025 04:03:13 AM
Summary: We absolutely loved it!! So much fun and so well thought out!! Loved how local businesses got involved!! The signal in Llandudno is a pain but that's nothing to do with the incredible organisation of the trail. They advise to download the booklet in advance for when the signal dies and this helped us through! Amazing!! Thanks so much!
jonathonw810
Aug 29, 2025 04:31:05 PM
Summary: An amazing way to remind ourselves what a great little town we live in. It was the perfect way of blending the story of AiW with visiting some of our other fabulous destinations - museums, galleries, hotels... The resources were extremely professionally put together, and the clues were the perfect mix of being easy enough to keep my 12 yo engaged, but hard enough to keep me on my toes. Mobile signal isn't great, and we used the pdf once, but if you're patient enough, edge towards the main thoroughfairs, use the various wifis where they're available, and wave your phones in the air, it all works fine. Well done PuzzleJunction. We'll certainly look out for more of your games and events. Thank you!

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Know more about Llandudno

This is the only immersive real-world game in North Wales that blends a digital platform with real-world interaction. Set in an original 'Alice in Wonderland' story written for the experience, it reimagines the town as an urban playground and offers a new way to explore Llandudno’s streets, businesses and hidden corners during a 2–3 hour interactive tour.
Absolutely. The experience suits corporate team building and group bookings by combining collaborative puzzles, outdoor exploration and narrative-driven challenges that encourage teamwork while showcasing the town as an engaging urban playground.
Yes. The experience is designed to present the town in a new way and may introduce you to businesses and places you might not normally visit, turning the streets into an exploratory urban playground.
Yes. The experience targets families and is designed with varying puzzle difficulty to be inclusive to different abilities. It runs about 2–3 hours, uses real-world props like a compass and wax-sealed letters, and welcomes service animals and strollers where needed.
Expect a moderate level of physical fitness with some soft inclines and a moderate difficulty rating. The adventure mixes easier and more challenging puzzles to accommodate a range of participants over a roughly 2–3 hour route through the town.
The experience is not recommended for travelers with spinal injuries, pregnant travelers, or those with poor cardiovascular health. It is inclusive to many abilities but requires moderate fitness; infants and small children can ride in a pram or stroller and service animals are allowed.